In the context of a large multinational corporation, implementing a compliance ambassador program is essential to ensure integrity, ethics and compliance across all of its global operations. This article explores the importance of this program, highlighting the need for capillarity and the main tasks that ambassadors perform.
Involving employees in a voluntary participation process, with the approval of leaders, brings them closer and makes them feel part of the Compliance area.

In addition, ambassadors know the best way to communicate with their areas and contribute significant improvements to the Compliance processes, whether by resolving more specific queries and referrals from their colleagues, or by proposing personalized training or even changes to Guidelines and Procedures.

Compliance Ambassadors play a crucial role in promoting an environment of ethics and integrity. Their main tasks include:

1. Education and Training: Propose training sessions on compliance policies, code of conduct and best practices, ensuring that all employees understand their responsibilities.
2. Support for inquiries and requests: Serve as points of contact for compliance issues, promoting open dialogue and disseminating relevant information on ethical practices.
3. Disclosure and Engagement: Monitor and disseminate compliance activities in their areas, involving their colleagues and providing feedback and opportunities for improvement to the Compliance area.

Importance of capillarity

In large corporations, cultural diversity and the variety of local regulations require an approach adapted to regional realities. Therefore, capillarity in a compliance program is extremely important to map the needs and different forms of communication with all areas and levels of the organization, from headquarters to operational areas.

The presence of Compliance Ambassadors in various areas and levels of the company helps to:

1. Reinforce everyone’s responsibility: With ambassadors in different regions, we reinforce daily that the responsibility of maintaining an ethical and safe environment must be shared among all employees.
2. Bring Compliance closer to the business: A compliance ambassador program acts as a link between the Compliance area and the Company’s employees, promoting a culture of ethics and compliance.
3. Employee commitment: The presence of ambassadors in different areas creates an environment where employees feel more comfortable discussing concerns and reporting irregularities.

Conclusion

A compliance ambassador program is vital to the success of large multinational corporations. Through the proactive actions and reach of ambassadors, it is possible to create an organizational culture that values ​​ethics and compliance. This not only minimizes legal and reputational risks, but also strengthens trust between employees, customers and stakeholders, positioning the company as a leader in corporate responsibility at a global level.

By Victor Alota I. Pereira, Compliance Specialist at Braskem.